SEO, or search engine optimisation, is largely undertaken in two parts – on-page and off-page.
Both of these are heavily influenced by content. The words on the page, the structure of the articles, the links and user experience all contribute to the measurement used by Google and other search engines to rank your website.
My approach is specific to your organisation. Each customer gets an individual audit, appraisal and action plan.
However, I can give some basic guideline prices for this work, before you engage me, and as you’ll see, it doesn’t have to be expensive. Most SEO companies start with a high retainer then do everything and wait for the results. It’s not the wrong way to do it, but it’s expensive, especially if you can get most of the results from a tiny change, and that’s quite often the case.
Every website is different and every customer has different expectations and requirements.
We work mainly with customers in our home county of Moray, but also neighbouring Highlands and Aberdeenshire, and some further afield in Scotland and England.
We have a very limited capacity for new customers, and like to work on five projects at a time. This allows us elbow room for increasing capacity for any of those customers if necessary, and also to prepare relavant content sometimes associated with it, such as video and photography.