Content for Conversion

Content is the single biggest thing that attracts buyers to your website and motivates them to buy.

It’s absolutely essential for most businesses to keep producing content in one form or another to maintain consistent enquiries, leads and sales. And repeat sales.

And you might be asking if it’s so essential, why haven’t businesses always been doing it? Well the truth is, they have!

If you look back to the past, businesses have always created content. They advertised regularly, they produced brochures, leaflet and cataloques. Then the internet came along and content went online. If that made businesses stop producing content, then, they’re missing a trick and they need to get back into the content groove before it’s too late.

Businesses WITH content are engaging their potential customers.

But just producing content isn’t enough on its own. It needs to convert! That’s why I created the content for the conversion programme.

I know that most businesses are too busy steering their ship to dedicate enough quality time to creating content. And it’s not just creating it. You have to measure it, evaluate it, redesign it, evolve it. And on it goes. If it was something you could set and forget, it would be easy.

I’m here to help

Whatever your business is, content is mine.

It’s my job to come up with the right words, imagery and actions that bring in more customers for you. Think about some of the things you’ve bought recently, did you look them up online, read about them, watch a video, read a review, or even browse through adverts? All these things are made with a misx of content.

Writing, photography, making videos are the staples of content, but then there are a whole host of other things that have come along in the digital revolution. Social media, email marketing, funnels, analytics, search engines, adverts.

Where do you put that important content? Does it go on your blog, or in an ad campaign? Or should you invest it into PR or an email newsletter. Is audio better than video? Is video better than pictures? None of these questions have easy answers because every business is unique.

The simple solution

Join my content builder programme, and I’ll personally oversee your programme to build content for converting into sales.

I’ll also build you a content marketing plan from the outset so you know what to expect, what I’ll be creating for you, and how frequently.

This where your budget comes in, because everything will be based on what you can afford, and what results you can expect. I want to produce results for you, and that means increasing enquiries, leads and sales, through increased traffic, responses and conversions. The core objective is a profitable return on your investment, and my objective is to make your content marketing scalable.

How much does it cost?

I thought long and hard about creating a single price-point for this, but the truth is, everyone’s needs are different. Every business has different requirements, different revenue streams and different expectations.

Is it just social media?

No. Here’s an irony for you. Most social media professionals are making their money through an email list.

Social media is a really difficult medium to make money on, unless you have thousands or tens of thousands of followers and even then, they’ve got to be highly engaged.

We will focus on everything, email marketing, search engine position, social media, website and funnels. Only one of them will top out as the best-performaing, but you can’t presicy which without proper strategic content building.

Experts in each one of those disciplines will tell you their service is most important. The social media expert will tell you that you have to be omnipresent on all networks, the email marketer will say “the money’s in the list” the SEO will proclaim “no-one can find you”, etc.

And they all may be right to a degree, but of course, it makes sense to evaluate everything and approach it strategically. There’s absolutely no point in spending time and money on search engine optimisation if your site isn’t built for conversion. It’s no good trying to convert traffic if you’re not getting enough page views.